KUALA LUMPUR, 18th April 2024 – The Malaysia Retail Chain Association (MRCA) held its 27th Annual General Meeting (AGM) on 18th April 2024 at the The Ritz-Carlton Kuala Lumpur.
MRCA has officially announced that Datuk Ken Phua of Bentley Music Group has been elected as 10th President of the MRCA succeeding Dato’ Sharan Valiram, MRCA President of 2022-2024. Dato’ Sharan Valiram will continue to contribute to the industry and association as Immediate Past President.
The new office bearers for the term 2024 – 2026 are as follows:

President : Datuk Ken Phua Cheng Chuen, Bentley Music Sdn Bhd

Immediate Past President :Dato’ Sharan Valiram ,Valiram Holdings Sdn Bhd

Deputy President : Dato’ Liew Bin, Brilliant Merchandising Sdn Bhd

Vice President : Dr. Afendi Bin Dahlan ,DR Group Holdings Sdn Bhd

Vice President : Dato’ Vincent Choo Kok Leong, Urban Idea Sdn Bhd

Vice President : Ms. Valerie Choo Yoke Shiem Simply Awesome Sdn Bhd

Vice President : Dato’ Winnie Lim Yoke Chin ,Solution Risk Consultants Sdn Bhd

Secretary-General : Mr. Michael Liew Fong Tzer, Marrybrown Sdn Bhd

Deputy Secretary-General : Mr. Terry Tay Eng Yeou, GoldenHome Interior Sdn Bhd

Treasurer-General : Ms. Aiveen Wong Choy Ching, Chin Swee Food Sdn Bhd

Deputy Treasurer-General : Ms. Christine Tan Gaik Lin, CT F&B Holdings Sdn Bhd

Datuk Ken Phua – President 2024-2026

Dato Sharan Valiram- Immediate past president
Sitting(from left to right):Michael Liew; Dr. Afendi Dahlan; Dato’ Vincent Choo; Datuk Seri Nelson Kwok; Datuk Lee Hwa Cheng; Datuk Albert Chiang; Dato’ Sharan Valiram; Datuk Ken Phua(President 2024 – 2026); Dato’ Liew Bin; Dato’ Tay Sim Kim; Dato’ Liaw Choon Liang; Datuk Seri Garry Chua; Shirley Tay; Valerie Choo; Dato’ Winnie Lim; Dato’ Dr. Manjit Singh、Dato’ Seri Dr. Raymond Liew.Standing(from left to right):Steven Pui; Alex Ooi; Jordan Ng; Nevinn Leow; Brian Tham; Aiveen Wong; Christine Tan; Stan Singh; Lim Ben Jie; Liang Foo Kuan; Patrick Sim; Terry Tay

Council Member Mr. Jit Singh A/L Santok Singh
(Stan Singh), Ironhorse Asia Sdn Bhd

Council Member Mr. Nevinn Leow Shue Min, Ohms Neomishan Cuisine Elements Sdn Bhd

Council Member Mr. Liang Foo Kuan, Big Onion Food Caterer Sdn Bhd

Council Member Mr. Lim Ben Jie, Tune Group Sdn Bhd

Council Member Mr. Jordan Ng, Kim Leong Bannerking Sdn Bhd

Council Member Mr. Alex Ooi Eng Keong ,The Famous Amos Chocolate Chip
Cookie Corporation (M) Sdn Bhd

Council Member Mr. Steven Pui Kuann Ting ,Supersave Multi Trading Sdn Bhd

Council Member Mr. Patrick Sim Chee Hong, Secret Recipe Cakes & Café Sdn Bhd

Council Member Mr. Brian Tham Jee Ping, Watatime (M) Sdn Bhd

Council Member by
Appointment Ms. Cassandra Chan Yi Rong, SH Retail Academy Sdn Bhd

Council Member by
Appointment Mr. Edison Choon King Han, Poh Kong Holdings Berhad

Council Member by
Appointment Mr. Henry Low Kar Onn, Spectrum Outdoor Marketing Sdn Bhd

During the voting session, Ordinary members casted their votes digitally through a voting software.
The meeting was attended by 118 members.
Datuk Ken Phua shares that he wishes to focus six key areas (as stated below) during his term with his tagline “Reunite, Voice, and Triumph for Retailers”.
The President’s Objectives 2024 to 2026 Term

  1. By Implementing Networking Effectiveness Techniques -Engaging MRCA’s four pillars of the retail industry to benefit from each other through sharing and learning key success factors on how retailers resolve and find solutions in the volatile, uncertain, complex, and ambiguous (VUCA)
  2. Embrace Globalization -Provide a retailing platform for MRCA members to network with local
    and international players in the retail and franchise industries, enhancing their understanding of
  3. Continuous Learning Culture -Cultivate a learning culture among all retailers by assisting them
    in interfacing with our MRCA Academy Division Support, thus fostering continuous embrace of a
    learning culture.
  4. Engagement with the authorities -Embracing knowledge through training programs for retailers,
    utilizing various authorities’ grants/initiatives to keep MRCA members abreast of economic policies affecting our retail industry players.
  5. First Mover Adoptions Advantage -Be the catalyst with the authority to stay abreast of the new environment of the retailing business era, particularly concerning technology in the AI and ESG era, thus averting business model disruptions caused by economic uncertainties.
  6. Tradition works in Tandem with Innovation -Maintaining the tradition and culture of MRCA while simultaneously being flexible and open to change, embracing new challenges through innovation
    for modern era retailers.

About Malaysia Retail Chain Association.

Malaysia Retail Chain Association (MRCA), founded in 1992, is an association for chain store retailers
and franchisors determined to enhance the retail and franchise environment in Malaysia and abroad.
Today, the MRCA has grown to become an influential entity comprising of more than 550 leading retail chain stores and franchisors, including established brands such as Poh Kong, Bonia, OSIM,
Nelson’s Franchise, Focus Point, Rotol Food-Chain, Valiram, Maxis Berhad, RHB Bank Berhad, B&G
Capital Resources Berhad, Mah Sing Group Bhd, Sunsuria Berhad, Quill Group of Companies, The
Store Corporation Berhad, and Top Glove Group of Companies.


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