24th Jan 2024, Petaling Jaya – The Malaysia Retail Chain Association (MRCA) organized
its grand Chinese New Year Celebration, themed “Enter The Dragon” in honor of the
auspicious Dragon Year.
This exclusive event took place on Wednesday, the 24th of January 2024, at One World
Hotel, Petaling Jaya, bringing together prominent figures, industry leaders, and
members of the retail community to usher in the Lunar New Year with joyous festivities.

The event welcomed over 1,350 guests, all gathered to celebrate this joyous occasion
According to the Co-Organizing Chairperson of the MRCA CNY 2024 Dato’ Alex Wong and
Mr. Brian Tham, “As the premier association representing the retail sector in Malaysia,
MRCA’s Chinese New Year Dinner serves as a platform for fostering camaraderie, building
strategic partnerships, and celebrating the shared successes within the retail industry.
This year’s event is particularly significant as it aligns with the symbolic and energetic
spirit of the Dragon Year, signifying strength, prosperity, and good fortune.”
Key Objectives of the Chinese New Year Celebration within MRCA:
Networking Opportunities: The dinner provides an exclusive setting for members of the
Malaysia Retail Chain Association to network with fellow industry professionals,
fostering collaboration and relationship-building. This serves as a catalyst for future
partnerships and collaborations within the retail community.
Cultural Exchange: Embracing the rich cultural diversity of Malaysia, the Chinese New
Year celebration acts as a bridge for cultural exchange among MRCA members. This not only enhances mutual understanding but also strengthens the unity within the retail community, transcending cultural boundaries.
MRCA’s Chinese New Year Dinner was privilege to have a Guest of Honor to be to grace
this auspicious occasion and he is non-other than the Minister of Transport, YB Tuan
Anthony Loke. MRCA President Dato’ Sharan Valiram commented that it was YB’sattendance made it even more special to all Retail Members of the Association and its Invited Guest. What a great way to start the beginning of the Year of the Dragon.
During the night, the MRCA Branding Education Charity Foundation donated RM25,000
to the Ti-Ratana Welfare Society Malaysia – Bentong Building Fund in support of their cause. The MRCA Branding Education Charity Foundation Chairman, Datuk Seri Nelson Kwok; MRCA Branding Education Charity Foundation Founder Chairman, Dato’ Tay Sim Kim; MRCA Branding Education Charity Foundation Trustees, Dato’ Eddie Choon; Datuk
Albert Chiang; Datuk Lee Hwa Cheng; Dato’ Liaw Choon Liang; Datuk Seri Garry Chua;
Ms. Shirley Tay, and MRCA President, Dato’ Sharan Valiram, presented a mock cheque to
the Founder and Advisor of Ti-Ratana Welfare Society, Most Venerable Datuk K. Sri
The CNY Night was a memorable and significant occasion, fostering unity and
collaboration within the Malaysian retail landscape. The association extends an
invitation to all members, industry stakeholders, and partners to join in the festivities
and embrace the positive energy of the Dragon Year.

Special mention is given here to express our sincere appreciation to our Main Event Sponsors
which include:
MRCA Corporate Patrons:
Maxis Berhad
RHB Bank Berhad

Goods Sponsor

  1. e-Beauty Group Sdn Bhd
  2. Healthland Wellness Sdn Bhd
  3. Monarch Aesthetic Sdn Bhd
  4. Poh Kong Holdings Berhad
  5. Valiram Holdings Sdn Bhd

Cash Sponsor – Bronze

  1. Monarch Aesthetic Sdn Bhd
    Cash Sponsor – Silver
  2. Allianz General Insurance Company (Malaysia) Berhad
  3. CIMB Bank Berhad
  4. Coca-Cola Refreshments (M) Sdn Bhd
  5. Healthland Wellness Sdn Bhd
  6. Hong Leong Assurance Berhad
  7. Hong Leong Asset Management Berhad
  8. Huawei Technologies (Malaysia) Sdn Bhd
  9. IOI Properties Group Berhad
  10. Malayan Banking Berhad (Maybank)
  11. Malaysian Industrial Development Finance Berhad (MIDF)
  12. MSIG Insurance (Malaysia) Bhd
  13. The Store Corporation Berhad
  14. Valiram Holdings Sdn Bhd
  15. Spectrum Outdoor Marketing Sdn Bhd

Cash Sponsor – Gold Sponsor

  1. Bandar Utama City Centre Sdn Bhd
  2. MTrustee Berhad for Pavilion REIT (Pavilion KL)
  3. RHB Trustee Berhad as Trustee of Sunway REIT (Sunway Shopping Malls)
  4. Tropicana Corporation Berhad
  5. United Overseas Bank (Malaysia) Berhad
    Cash Sponsor – Platinum Sponsor
  6. Ambank (M) Berhad
  7. CapitaLand Retail Malaysia Sdn Bhd
  8. MTrustee Berhad as Trustee for IGB REIT (Mid Valley Megamall)
  9. Suria KLCC Sdn Bhd

Cash Sponsor – Diamond Sponsor

  1. Milennium Welt Sdn Bhd (BMW)

About Malaysia Retail Chain Association
Malaysia Retail Chain Association (MRCA), founded in 1992, is an association for chain
store retailers and franchisors determined to enhance the retail and franchise
environment in Malaysia and abroad. Today, the MRCA has grown to become an
influential entity comprising of more than 500 leading retail chain stores and
franchisors, including established brands such as Poh Kong, Bonia, OSIM, Nelson’s
Franchise, Focus Point, Rotol Food-Chain, Phipure Sdn Bhd, Valiram Group, Maxis
Berhad, RHB Bank Berhad, B&G Capital Resources Berhad, Mah Sing Group Bhd, Sunsuria
Berhad, Quill Group of Companies, The Store Corporation Berhad, Top Glove Group of

Mrca #cny #thesocialisters #hueyhiew ##enterthedragon

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