AFTER YEARS ABROAD, MALAYSIAN-BORN WELLNESS BRAND, ONECARE RETURNS HOME WITH PAVILION KUALA LUMPUR OPENING
KUALA LUMPUR, 27 January 2026 – After years of operating through international and digital channels, wellness brand Onecare has established its physical footprint at Pavilion Kuala Lumpur, formalising its entry into the Malaysian retail market.
From left to right: Gene Choong, ChiefStrategy Officer of onecare, Edison Choong,and Lai Yan celebrating the grand opening ofonecare with an auspicious lion danceperformance.
Tan Lai Yan, Founder & CEO of onecare,delivering her speech.
Edison Choong, Deputy-Director of theStrategic Planning Division, StrategicCommunication Research, MATRADEdelivering his speech.
Founded in 2009 in Malaysia and Singapore, Onecare built its brand overseas and today has a presence across Singapore, the United States, the United Kingdom, Japan, Australia, New Zealand, Hong Kong, Vietnam, the Philippines, markets in the Middle East, and other international markets.
The Pavilion Kuala Lumpur outlet represents a strategic return to the Malaysian market. According to the company, the decision to enter physical retail locally reflects changes in consumer behaviour, with Malaysian customers becoming more informed and selective, and placing greater emphasis on product formulation, credibility and long-term wellness outcomes rather than trend-led consumption.
The launch comes amid continued growth in Malaysia’s wellness sector. The Global Wellness Economy Report 2025 by the Global Wellness Institute estimates the country’s wellness economy at US$31.8 billion, ranking 10th in the Asia-Pacific region and 29th globally, underscoring the increasing role of wellness-related products and services in consumer spending.
At the Pavilion Kuala Lumpur store, Onecare introduces its core product categories through a dedicated retail environment. These include women’s health, beauty-from-within nutrition, gut and metabolic support, immunity and lifestyle wellness solutions. The company said its formulations are developed using multi-ingredient combinations informed by scientific research, reflecting standards refined through years of operating in regulated international markets.
Commenting on its return to Malaysia, Founder and Managing Director Tan Lai Yan said Onecare’s growth has been guided by a customer-first approach and a long-standing commitment to quality. “Onecare prioritises ingredient standards and product integrity over short-term gains, which in turn helps us in building trust with customers who have been central to Onecare’s growth,” said Tan.
Tan said she believes Malaysian brands are capable of earning global recognition, “Onecare’s international journey has reinforced the confidence in local products being accepted and trusted worldwide.”
Onecare is guided by a premium wellness philosophy, making luxury accessible through quality care for the whole family. Believing that true luxury is living well—sleeping well, feeling balanced—the brand’s move into physical retail deepens customer engagement through consultation and education.
The Pavilion Kuala Lumpur outlet marks Onecare’s first retail store in Malaysia, followed by Pavilion Bukit Jalil and One Utama, giving the brand its established retail presence in the country. Both locations were chosen as lifestyle destinations attracting diverse local and international visitors. With a growing number of wellness and supplement options, it’s encouraging to see Malaysians prioritising health, and Onecare is proud to offer one more choice for customers while helping Malaysia’s wellness sector flourish.
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About Onecare
Onecare is a Malaysian-founded wellness brand established in 2009, offering science-backed solutions in women’s health, nutrition, gut and metabolic support, immunity, and lifestyle wellness. Onecare brings together international expertise in product development and customer engagement with a domestic retail footprint, including physical stores at Pavilion Kuala Lumpur and Pavilion Bukit Jalil. Led by founder and Managing Director Tan Lai Yan, Onecare focuses on delivering trusted, results-oriented wellness solutions for consumers in Malaysia and abroad.
在国外深耕多年的马来西亚本土健康保健品牌ONECARE强势回归，在吉隆坡柏威年开设实体店。
(吉隆坡27日讯) – 透过国际与数码渠道在国外深耕多年的健康保健品牌Onecare已在吉隆坡柏威年开设实体店，宣告正式进军马来西亚零售市场。
Onecare于2009年在新马成立，随即将品牌推广到海外，如今更开枝散叶，业务遍布新加坡、美国、英国、日本、澳洲、纽西兰、香港、越南、菲律宾、中东及其他国际市场。
该品牌在吉隆坡柏威年开始实体店，象征着它部署战略重返大马市场。该公司发言人表示，决定进军本地的实体店零售业反映出顾客的消费行为有所改变，随着他们掌握更丰富的资讯及谨慎选择，他们会更注重产品配方、公信力以及长期的保健成果，而不是追随潮流趋势去消费。
该开幕礼的举行适逢马来西亚的健康保健业取得持续的增长。由全球康养研究所(Global Wellness Institute)发表的2025年度全球健康经济报告估计我国的健康经济高达318亿美元，而我国则分别在亚太区和全球排名第10位及第29位，由此也显示健康相关的产品与服务在消费者支出方面所扮演的角色日益重要。
Onecare透过吉隆坡柏威年的实体店，借由这个专属的零售环境，将它琳琅满目的核心产品引进本地市场，这包括女性健康、美丽由内至外的营养品、肠道健康和代谢支援、免疫力和生活方式健康方案等。该公司坦言，其产品的配方皆采用多元成分的组合研制，并获得科技研究成果加持，多年来在受监管的国际市场顺畅营运，在品质标准方面不断精益求精。
提及Onecare返马大展拳脚时，该公司创办人兼董事总经理Tan Lai Yan表示，Onecare能够取得亮眼增长，是归功于公司以客为尊的经营之道及长期坚持品质至上。“Onecare优先注重产品的成分标准及完整性，而不贪图短期赚益，这有助于建立顾客对我们的信任，毕竟他们一直是驱动Onecare成长的中流砥柱。”Tan说道。
她表示相信马来西亚的品牌具备实力，能够赢得全球的认同。“Onecare在国际市场载誉而归，无疑已经强化人们对国产货的信心与接受度，使它备受全世界所信赖。”
Onecare崇尚优质养生的理念，讲究为全家大小提供高品质的护理，让奢华变得更加平易近人。 该品牌坚信真正的奢华就是活得好—睡得好，感觉各方面都均衡—该品牌进军实体店零售业，借此也透过咨询和教育来深化公司与顾客之间的接轨。
吉隆坡柏威年分店的开张标志着Onecare在马来西亚的第一家零售店正式营运，随后位于武吉加里尔柏威年及万达广场的分店亦将陆续开张，让该品牌在国内的零售市场奠定稳固地位。选择这两个地点是因为它们走的是生活风格路线，能够吸引国内外访客。随着保健品及营养品的选择与日俱增，眼看那么多马来西亚人优先重视健康是令人鼓舞的事，而Onecare则自豪地为顾客们再提供另一个选择，同时帮助驱动马来西亚的健康保健领域蒸蒸日上。
PR BY GCMA