SHOPPERS WIN BIG AS LSK GROUP CELEBRATES 50 YEARS OF MANUFACTURING LEGACY IN MALAYSIA’S BEDDING INDUSTRY
KUALA LUMPUR, 29 November — Shoppers at MyTOWN Shopping Centre were treated to a lively afternoon as the Centre Court filled with families and customers for the 50th-anniversary celebration of Lee Swee Kiat Group Berhad, culminating in the live Spend & Win Grand Lucky Draw.The anniversary celebration was made all the more meaningful as Napure brand ambassador Diana Danielle made a special appearance with a dazzling performance before participating in the live draw for the campaign’s grand prizes. During the celebration, Napure unveiled its limited-edition Blind Box collection, highlighted by a special appearance from Napure Brand Ambassador Amber Chia. With her signature elegance, Amber introduced the three unique characters as she graced the stage in a captivating catwalk presentation. The Spend & Win Grand Lucky Draw concluded a campaign that ran from March 25 to Nov 25, attracting more than 1,800 entries from customers who spent a minimum of RM3,000 on participating products.
Major prizes included Proton’s first electric vehicle, the e.MAS 7, a European holiday, a Louis Vuitton bag, a Disney cruise, Dyson Airwraps, and Cuckoo home appliances. Besides the grand draw, consumers were also eligible to participate in the campaign’s mini draw, a guaranteed prize redemption event offering rewards such as a trip to Bangkok, dinner at KL Tower, Sunway Lagoon annual passports, and Labubu plushies.The lucky draw campaign was held in celebration of LSK Group’s 50-year journey in Malaysia’s manufacturing sector.
Founded in 1975 as a furniture trading business, the company has grown into one of the nation’s longest-standing bedding manufacturers, producing and distributing brands such as Napure, Tempur, Englander, Stressless and Viscopedic.Dato’ Eric Lee Kong Sim, Managing Director of LSK Group, said, “Celebrating 50 years is not just about our journey as a company, it’s about the trust and support of Malaysians who have been with us every step of the way. This lucky draw is our way of giving back and sharing this milestone with the people who made it possible. Seeing families and fans enjoying the day, and having Diana Danielle and Amber Chia join us, truly made the celebration special.”Over the years, LSK Group recorded several significant accomplishments, including a listing on Bursa Malaysia, establishing itself as Malaysia’s leading natural-latex bedding manufacturer, earning multiple Malaysia Book of Records recognitions, and earning certification for its organic latex under the Global Organic Latex Standard. The company’s strategic move from agency distribution to a direct-to-consumer model, along with collaborations with Cuckoo International, further strengthened its market presence and expanded its product offerings.Visitors were offered family-friendly activities and anniversary promotions, including discounts of up to 50 per cent on selected mattresses, complimentary designer bedframes and bedding accessories, and a limited-edition Napure blind-box plush collectible for qualifying purchases.
As the prize winners collected their award, Diana Danielle and Amber Chia interacted briefly with fans. Representatives of LSK Group expressed gratitude to customers and partners, noting that the 50th anniversary not only celebrated the company’s legacy but also marked the start of its next chapter in Malaysia’s bedding industry.
-About LSK GroupLee Swee Kiat Group Bhd (LSK Group) is a leading manufacturer and retailer of premium sleep products in Southeast Asia. With more than 40 years of experience, the company continues to innovate and deliver high-quality mattresses and bedding solutions under its internationally recognized brands. With renowned brands such as Napure, Tempur, Englander, Stressless, and Viscopedic, the company is dedicated to promoting healthier sleep using sustainable, renewable natural latex, while adopting energy-efficient green technologies to reduce its environmental footprint.