SHEN LOON SHE X WATSONS COLLABORATION LAUNCH CEREMONY

NATIONWIDE EXPANSION, ASEAN RECORD, AND BRAND AMBASSADOR LAUNCH SIGNAL NEW ERA FOR HOMEGROWN HEALTH BRAND, SHEN LOON SHE 神農氏

KUALA LUMPUR, 4 AUGUST 2025 – A significant step forward for the health and wellness industry was marked today at Sofitel Kuala Lumpur Damansara as homegrown health brand Shen Loon She 神農氏 (SLS) celebrated its nationwide retail expansion with Watsons Malaysia, a prestigious ASEAN Record, and the reveal of its latest brand ambassador, Tan Chia Yong. Founded in 1978, Shen Loon She Enterprise Sdn. Bhd. has evolved into a trusted name in health innovation, offering expertise in formulation, OEM services, manufacturing, marketing, and distribution of TCM and modern wellness products tailored for today’s generation.Prior to this expansion, SLS products were available online as well as through two official offline stores located in Penang and Kuala Lumpur, where they had already built a loyal consumer base. With the new partnership, the brand has now extended its retail presence through Watsons Malaysia, with its products available in outlets across 13 states. By doing so, this enables the brand to boost physical accessibility to everyday consumers and reach new consumer segments.Speaking at the event, Andy Lee, Chief Executive Officer of SLS, said, “As we grow, we carry with us not just products, but the responsibility of preserving the values and trust we’ve built over the years. Our mission is to make science-backed wellness more accessible to modern consumers, with formulations that are relevant to today’s lifestyles. This expansion into Watsons and nationwide retail is about reaching more Malaysians in ways that are convenient and meaningful — because at SLS, we truly believe that the happiness of the family starts with your own health.”As SLS enters a new phase of growth and brand visibility, the company has appointed renowned Malaysian news and television host Tan Chia Yong, as its latest brand ambassador. A familiar and trusted presence on screen, Tan is known for his clarity, credibility, and calm demeanour — qualities that resonate deeply with SLS’s values of trust, tradition, and authenticity. His appointment marks a strategic step in strengthening public engagement as the brand scales up its retail presence nationwide.“Shen Loon She isn’t just another wellness brand. It’s a name that’s been part of Malaysian households for generations, and that trust means a lot to me. I’ve used their products myself and felt the difference. That’s why I’m proud to stand here, not just as a spokesperson, but as someone who genuinely believes in what they do,” said Tan, when asked about joining the SLS family. Capping off the celebration was a proud moment of recognition. SLS received an official ASEAN Record for the “Most Joint Supplements Featuring UC-II Sold in a Month,” achieving 10,040 bottles and RM1.43 million in sales during July 2025 alone. This recognition centres on the brand’s flagship joint health supplement, Moflex Plus, which features UC-II — a patented undenatured type II collagen clinically proven to support joint comfort, mobility, and flexibility with just one small daily dose. As a further mark of product authenticity and trust, SLS also received an official certificate of authentication from LONZA, the global healthcare manufacturer and owner of the UC-II trademark. Together, the record and certification demonstrate how such products like Moflex Plus is delivering real results while meeting the needs of today’s health-conscious consumers seeking trusted Malaysian-made solutions.Bringing warmth and sincerity into the celebration was a heartfelt segment honouring the SLS Friends: a close-knit community of real customers who have journeyed with the brand over the years. More than just loyal supporters, these individuals represent the lived experiences, personal stories, and genuine trust that have shaped SLS into what it is today. Each SLS Friend was presented with a personalised certificate of appreciation, symbolising the company’s deep respect for the people behind its growth. With today’s milestone, SLS continues to bridge time-honoured wellness traditions with the needs of modern Malaysians. Starting now, consumers from all walks of life can experience the benefits of SLS products, available in Watsons stores nationwide. ###About Shen Loon She Enterprise Sdn. Bhd. (SLS)SLS operates with several operational offices, including a branch in Damansara Uptown and a headquarters located in Greenlane, Jelutong, Penang. Its 1,716-sf factory at Harbour Trade Centre is designed as a comprehensive manufacturing facility, housing a full production line, packaging solutions in boxes, sachets, and capsules, as well as a dedicated research centre for R&D in TCM and health food. The factory’s production system and quality control processes are closely monitored and certified with Good Manufacturing Practice (GMP).

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本土保健品牌神农氏扩充业务至全马，创下东南亚记录及委任品牌代言人，昂然迈入全新纪元。(吉隆坡4日讯) – 本土保健品牌Shen Loon She神农氏(SLS)今日在白沙罗吉隆坡Sofitel Kuala Lumpur Damansara酒店庆祝它扩展零售业务，登陆全马各地Watsons西药行， 创下东南亚记录，并隆重宣布委任新的品牌代言人陈嘉荣，象征着我国保健与健康行业跨出举足轻重的一步。创立于1978年的 Shen Loon She Enterprise Sdn. Bhd.(神农氏企业有限公司)已蜕变为保健革新领域一个备受信任的字号，它提供传统中医药配方的专业知识、代工生产服务、制造、市场营销与分销，并专门迎合当今世代的消费者的需求而推出现代化保健产品。扩充业务之前，SLS神农氏产品是通过网购平台以及位于槟城和吉隆坡的两家门市店供售，并已建立忠诚的客户群。随着这个品牌与马来西亚Watsons缔结伙伴关系，它已扩大全马的零售业务版图，顾客如今可在该西药行遍布13个州属的分店买到其产品。 这也意味着一般的消费者将能够更轻易在实体店里购买产品，同时开发新的客源区块。SLS神农氏首席执行长Andy Lee在活动上发言时说道： “随着公司不断成长，我们不止是供售产品，还必须履行责任秉持这些年来建立的价值观与信任感。我们的理念是让具有科学佐证的保健品对当代消费者来说更加平易近人，而产品配方也更符合今时今日的生活方式。我们的品牌进驻全马各地的Watsons西药行意味着更多马来西亚人将能以方便又有意义的方式接触到我们的产品 — 毕竟 SLS神农氏一直坚信幸福的家庭始于您自身的健康。”正值SLS神农氏迈入新的成长阶段及开拓品牌知名度之际，该公司顺势委任马来西亚著名新闻主播兼电视节目主持人陈嘉荣为其最新品牌代言人。经常在荧光幕上亮相的陈氏是家喻户晓的名字，他思维明晰、有公信力，形象斯文淡定 — 这些特质都与SLS神农氏注重信任、传统与真实无虚的价值观不谋而合。随着该品牌登陆全马各地的零售渠道，他的委任也象征着公司在强化公众参与度方面踏出了战略性的一步。“神农氏不仅仅是一个保健品牌，而是马来西亚家家户户、世世代代熟知的一个名字，它所代表的信任感对我来说意义深长。我自己也有服用这品牌的产品，并能够感觉它们的与众不同。这就是为什么今天我能够自豪地站在这里，不只是以代言人的身份，而是希望真诚地和大家分享产品的功效。” 被询及加入SLS神农氏大家庭一事时，陈氏答道。 为庆功会锦上添花的是值得骄傲的表扬时刻。该公司旗下的旗舰关节保健营养品Moflex Plus在2025年七月份售出10,040罐，营业额达到140万令吉，凭着‘在一个月内售出最多含有UC-II成分的关节营养保健品’而名列官方东南亚记录大全。UC-II是一种专利的非变性二型胶原蛋白，它经临床试验证实每天只需服用少许份量即有助于促进关节舒适度、行动力与灵活度。 SLS神农氏也荣获LONZA这家全球保健护理品制造商兼UC-II注册商标持有者颁发官方鉴定证书，进一步印证了其产品真实非伪兼备受信任。此外，是项记录与认证也显示Moflex Plus之类的产品效果立竿见影，同时满足了今时今日注重健康及支持大马国产品牌的消费者之需求。庆功会上另一个温馨又真挚的片刻是表扬SLS神农氏之友的时段：这个关系紧密的社群乃由这些年来一路支持该品牌的忠诚顾客组成。这些人士不仅仅是忠心耿耿的拥趸，也凭着他们服用产品的切身体验、个性化的故事及真诚信任而塑造了SLS神农氏今日所取得的地位。每一位SLS之友都获得颁发一份个人专属的鸣谢证书，象征着公司对驱动其成长的幕后功臣给予深切的崇敬。 创下今日的里程碑之后，SLS将继续迎合现代马来西亚人的需求，继续弘扬经过时间考验而历久不衰的健康养生传统。从即日起，来自各阶层的消费者可前往全国各地Watsons分店选购SLS神农氏产品并充分体验其效益。PR BY GCMA

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