LUCKIN COFFEE STIRS UP THE SCENE WITH FRUITY SERIES, COSPLAY MEET & GREET, AND LIMITED-EDITION HONOR OF KINGS COLLAB MERCH瑞幸咖啡隆重推介”果咖”系列、角色扮演粉丝面对面互动以及王者荣耀限量版联名周边商品
PETALING JAYA, 8 June 2025 – Five months into its Malaysian journey, Luckin Coffee is rewriting the rules of the local coffee scene with a bold, vibrant flair that’s turning heads. The brand has unleashed its Fruity Series: a collection of drinks that blend its signature robust brews with a playful pop of fruit. The Orange Americano delivers a tangy citrus zing paired with smooth espresso, while the Grape Fizzy Americano sparkles with sweet, effervescent grape notes. These aren’t just drinks; they’re a moment, designed for Gen Z’s obsession with bold flavors, eye-catching aesthetics, and cultural cachet. Now pouring at Luckin Coffee outlets nationwide, except Pavilion Damansara Heights and AEON Maluri, the Fruity Series is officially the season’s coolest sip.But Luckin isn’t stopping at tantalizing taste buds. In a move that’s as strategic as it is sensational, the brand has teamed up with Honor of Kings, the multiplayer online battle arena (MOBA) game that’s got Malaysia’s youth in a frenzy. This collaboration goes beyond a simple marketing flex; it’s a celebration of cultural connection and shared fandom. Picture this: a bustling Luckin Coffee outlet, where popular cosplayers Angellowee (@therealangelloweee) and Lea (@lea_coser) brought the game’s beloved characters, Shi and Yao, vividly to life. The scene unfolded at Luckin Coffee Sunway Pyramid on June 8, where the weekend crowd’s energy amplified the buzz saw the cosplayers mingle with fans, their striking costumes turning heads and sparking countless selfies, bringing the game’s universe into the real world. Fans who snagged a Fruity Series drink walked away with exclusive collectible photo cards, while a lucky few scored personalized photo ops, seamlessly blending gaming fandom with Luckin’s coffee cool.The excitement doesn’t end there. From June 6 to 30, 2025, Luckin Coffee and Honor of Kings are rolling out a limited-time merchandise drop that’s practically begging to be flaunted. Think pop sockets, phone charms, and holographic stickers; exclusive little tokens that scream, “I’m in on the trend.” Customers can unlock these goodies through three irresistible combo deals: the Solo Buff Combo (RM12) pairs a Fruity Series drink with a pop socket or phone charm; the Duo Buff Combo (RM20) doubles down with two drinks (either two Fruity Series or any one Fruity Series and one bestseller) and a merch pick; and the Fruity Boost Combo (RM18) serves up two Fruity Series drinks for the ultimate refresh. Each combo comes with a coveted holographic sticker, because no Gen Z haul is complete without a little shimmer.For the early birds and social media mavens, Luckin had something extra. From 6 to 8 June, the first 100 customers daily who posted a snap with the Honor of Kings standee on Instagram or Facebook, tagged with #BuffUpWithLuckin and the brands’ official handles (@luckincoffee.msia and @HonorofKingsMalaysia), were able to redeem the Buff Up Pack. This exclusive bundle included a free Fizzy Grape Americano, a Buy 1 Free 1 voucher, and two 40% off coupons, available only through the Luckin Coffee app after staff verification. It was a deal that rewarded creativity and loyalty in equal measure.Luckin’s Malaysian gambit is a masterclass in tapping into what makes Gen Z tick: bold flavors, immersive experiences, and a seamless fusion of digital and IRL cool. By aligning with a gaming titan like Honor of Kings, the brand is cementing its place as a cultural tastemaker, not just a coffee chain. With plans to keep pushing boundaries through high-profile collaborations, Luckin is brewing something bigger than coffee; it’s a lifestyle, and Malaysia’s youth are all in.About Luckin CoffeeLuckin Coffee is a new leading retail coffee company. Pioneering a new technology-driven retail model, Luckin Coffee aims to provide high-quality coffee and products with great affordability and convenience to our customers. Our coffee beans come directly from top coffee-producing regions, and we have won the gold medal of IIAC for seven consecutive years. Every batch of our coffee is carefully blended by our team of World Barista Championship (WBC) champions. Our coffee is selected from more than 180 blending formulas that highly match the taste of customers.We advocate a more convenient and rapid “new retail” experience. Users can purchase, pick up, and take out coffee through our mobile app, completely changing the traditional coffee business model. Experience the ultimate convenience with every cup of coffee carefully crafted and freshly made, just for you. Our mobile app and presence on other third-party platforms cover the entire customer purchase process, offering our customers a 100% cashier-less environment. This enhances our customer experience, improves our operating efficiency, and allows us to stay connected with our customers and engage with them anytime, anywhere. 瑞幸咖啡隆重推介”果咖”系列、角色扮演粉丝面对面互动以及王者荣耀限量版联名周边商品(八打灵再也8日讯) – 已经进驻马来西亚市场五个月的瑞幸咖啡，如今又有创意新搞作，推出焕然一新的饮料系列，让本地咖啡市场再添生力军。该品牌官宣全新的果咖饮料隆重登场: 这一系列饮料在其招牌式的浓郁咖啡味中融入一抹挑逗味蕾的果香。鲜橙美式是采用诱人的柑橘味搭配顺喉的浓缩意大利咖啡，而葡萄冷萃美式则散发甜美且富有余韵的提子风味。它们代表着一个专属于当下的畅饮时刻，专门为勇于尝试创意新口味、注重抢眼外观及文化底蕴的Z世代而炮制，这一系列果咖饮料如今已在全马各地的瑞幸咖啡分店正式推出，除了设在Pavilion Damansara Heights以及AEON Maluri的分店之外 ，成为本季度最酷爆的时尚冷饮。然而瑞幸咖啡并不满足于挑战舌尖上推陈出新的惊喜。在以感性情怀为前提的精心战略部署下，该品牌已与风靡万千大马年轻一代的王者荣耀这个多人在线战斗竞技场(MOBA)手游携手推介多项精彩联名活动。是项合作并非纯粹基于简单的市场营销考量，而是象征着两大品牌在文化交集与粉丝群共享层次上的升华。6月8日星期日当天，受人欢迎的角色扮演网红Angellowee (@therealangelloweee)和Lea (@lea_coser)亮相于双威金字塔广场人潮汹涌的瑞幸咖啡分店，他俩分别扮演王者荣耀里最受玩家喜爱的两个角色–曜与西施，在热闹非凡的气氛下与到场的群众亲切互动， 而他俩身穿的绚丽服饰更吸引了不计其数的粉丝趋前自拍，仿佛该游戏中的英雄人物已翩然穿越宇宙降临现实世界。购买果咖系列饮料的粉丝们获赠独一无二的珍藏纪念卡牌，另有数名幸运儿则难得有机会拍摄独家合照，充分显示该手游的粉丝群与形象炫酷的瑞幸咖啡配合得天衣无缝。振奋人心的活动陆续有来。从2025年6月6日至30日，瑞幸咖啡连同王者荣耀推出多款限量版周边商品，势必掀起粉丝们争先恐后的收集热潮。其中包括手机握柄、手机挂绳链和全息贴纸等，这类精致的独家小配件会让粉丝们感觉俨然“走在潮流前端”。顾客们只需从三个优惠产品组合中选购任何一个，即可获赠这些精美小配件: 一人独享组合(RM12)包含一杯果咖系列饮料和一个手机握柄或一条手机挂绳链； 好事成双组合(RM20)包含两杯饮料(可选两杯果咖系列或任何一杯果咖系列加一杯畅销饮料)以及任选一件周边商品；而活力满盈组合(RM18)则包含两杯果咖系列饮料，让您享尽至极无比的清爽感。每个组合均附送一张全息贴纸，毕竟闪闪发亮就是 Z世代不可或缺的炫耀元素。至于抢先购买者和社交媒体常客，瑞幸咖啡还会加码送大礼。从6月6日至8日之间，每天首100名在Instagram或Facebook张贴一张与王者荣耀立牌合照并主题标签#BuffUpWithLuckin以及两大品牌官方帐号 (@luckincoffee.msia和@HonorofKingsMalaysia)的顾客即可兑换一套超值Buff Up 产品包，该捆绑包包含一杯免费的葡萄冷萃美式咖啡、乙张买一送一礼券以及只可通过瑞幸咖啡应用程式获取，经员工验证后即可使用的两张 40%折扣固本，只要发挥别出心裁的创意及以行动表现您的品牌忠诚度，即可获享此项奖励。马来西亚瑞幸咖啡擅长迎合Z世代市场区块的需求: 推陈出新的口味、沉浸式的体验以及数码与现实生活的无缝衔接。该品牌通过与王者荣耀之类的手游巨擎同步合作，逐渐巩固其文化品味创造者的定位，而不仅仅满足于自居为精品咖啡连锁店。瑞幸咖啡的未来大计包括继续透过高档次的协作来突破己身的局限，不断将其事业版图扩展到咖啡业领域以外，成为马来西亚年轻一代全力拥护的生活主张。◾️追踪福喜堂媒體社交平台。追看热门時尚新闻资讯◾️Lifestyle News & Media Coverage by THE SOCIALISTERS www.thesocialisters.com◾️FACEBOOK [Huey Hiew] https://www.facebook.com/huey.hiew◾️FACEBOOK [ The Socialisters Media ]https://www.facebook.com/hueyhiewsocialmedia◾️FACEBOOK [ Socialisters ONLINE ]https://www.facebook.com/SocialistersONLINE◾️INSTAGRAM https://instagram.com/hueyhiew◾️TIKTOK https://www.tiktok.com/@hueyhiew◾️BLOGSPOT https://hueyhiew.blogspot.com◾️ X https://x.com/veqish?s=09◾️YouTube https://www.youtube.com/@hueyhiew◾️XIAO HONG SHU 小紅书https://www.xiaohongshu.com/user/profile/6204080000000000100057d2?xhsshare。。。。。。。。。。。。#hueyhiew #thesocialisters #socialmedia #lifestyle #blogger #news #media #photojournalist #luckin #luckincoffee